Welcome to Waverley Academy Coaching Services

It’s a well-known fact in the business world: coaching gets results.

It can help you gain the edge on competitors in the beauty world by helping you improve performance, innovate, and grow your beauty business. It is also an excellent method for helping you solve problems, set goals and perform to your true potential.

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Yes. Coaching is now one of the most popular methods in the world for empowering business owners and managers in the world of beauty. It is also an incredibly powerful tool for employees and staff, as it can help motivate, improve performance and increase sales & profit.

Coaching can take your beauty business to the next level, and empower you with the skills and knowledge to:

  • Grow your business
  • Increase sales
  • Improve performance
  • Motivate staff
  • Improve wellbeing
  • Solve problems
  • Reduce stress
  • Develop loyal customers
  • Achieve business & life goals
  • Enhance work/life balance

The bottom line: coaching gets results.

What we offer:

Coaching for business owners, startups, managers or staff in salons, spa’s, holistic centres and leisure centres.

We also offer career coaching for helping you develop and progress your career, or preparing for interviews.

Coaching is carried out by director and award-winning educator at The Waverley Academy, Derek O Kelly (see further down for more)


Coaching starts from €25 and can be conducted by telephone, email, online or in person.

To arrange a free call please email waverleyacademy@gmail.com and we can arrange to chat over the phone.

About Derek O Kelly

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Derek O Kelly is a qualified coach, psychologist, and author. He has been at the forefront of the beauty industry for over 22 years and has helped more than 8,000 students develop careers and business in the fields of beauty.

As a director and business owner, he has developed The Waverley Academy into an award-winning beauty business, establishing the company as a leader in its field.

He was head of innovation & education and developed a world-class educational programme for teachers and trainers. He also wrote the industries first teaching book for the hair & beauty sectors.

He is passionate about helping people develop careers and businesses in the beauty industry, and helping beauty companies and spa’s improve wellbeing and performance.

He is a qualified teacher, sports psychologist & mental wellbeing coach – and has spent the past twenty years researching the areas of educational psychology, human potential, positive psychology, leadership, performance, and personal empowerment.

He is currently studying applied neuroscience and brain health from The Neuroscience Academy Australia and has recently established D O’Kelly Coaching

More About Coaching

Coaching is a professional practice which aims to help those flourish in business and life by living and working according to strengths, striving to reach goals, and improving wellbeing and performance.

It is a process focused on collaboration and solutions, in which a coach assists and facilitates the achievement of goals.  In essence,  coaching is the professional practice of collaborating with clients in a  thought-provoking and creative process to maximise potential.  The most common objective for coaching is to gain new insight and create new habits and mindsets so clients can move towards their goals.

Coaching  has  roots  in  positive  psychology,  as  the  coaching  process  focuses  on strengths (and  builds  on  those  strengths)  and  the  positive  parts  of  one’s  daily  experience

Coaching is distinct from mentoring, therapy, and teaching.  It is future-oriented and focuses on working with a non-clinical population to achieve specific goals and work through steps needed to achieve those goals, whereas therapy focuses on pathology, clinical populations and presenting problems and diagnoses.

A coach-client relationship is viewed as an equal partnership, whereas there is an expert-novice relationship in mentoring and teaching

(Credits for coaching definition above: Grant,  2003;  Green, Oades,  Grant,  2006 – Govindji & Linley 2007 – Griffiths, 2005 – O’Grady UCC, 2019)